Use Brand & Content to make product content consistent with your business before you generate or enrich at scale. These settings apply to the selected store when you have a connected sales channel.
Select the store you are setting up
Use the store selector at the top of the app to choose the store you want to configure. Check the selected store before saving changes, especially when you manage more than one catalog.

Configure the areas that matter to your catalog
The page is organized into focused tabs. Set the information you need for your workflow:
- Brand Identity for your store identity, audience, tone of voice, and selling points.
- Copywriting for the product-content preferences that should shape generated listings.
- SEO for search-focused preferences and keyword behavior.
- Product Rules for catalog rules and SKU-related settings where your workflow needs them.
- Structured Fields for additional fields required by your catalog or connected destination.
- Images for image-generation and enhancement preferences.
For a Shopify store, use Configure Shopify Product Description Tabs and Accordions when you want sections to appear as third-party app tabs or theme accordions instead of one description block.
You do not need to complete every tab before using Listagrow. Start with the information that is important for the product content you want to create, then add more settings as your workflow develops.
For repeatable catalog requirements, configure Product Rules instead of relying on manual edits after every generation. Configure Structured Fields separately for each connected platform to choose the definitions, custom fields, and category attributes that Listagrow should populate.
Save before generating
Use Save after updating your settings. Review your settings when you change product categories, add a new store, revise your brand voice, or begin using a new destination with different field requirements.