Use the Images tab in Brand & Content to set a repeatable style for automatic product-image enhancement. Preferences belong to the currently selected store and are used whenever you choose auto-enhance during a product workflow for that store. They also prefill the Image Studio when you open it for that store, so you can begin with the same style and instructions before making a one-image adjustment.
Choose the default style
Start with a Quick Tool Preset when one of the available styles matches your catalog. Choose None when you want to start from individual settings instead.
Then choose the controls that matter for your store:
- Aspect Ratio for the output shape your storefront or sales channel needs.
- Background Type and, when applicable, a background color.
- Lighting and Shadow for the look of the product image.
Some presets include controls that match the style, such as a lifestyle scene, a person and their interaction with the product, a pet and setting, or a replacement product color. Selecting a preset applies its recommended visual settings, which you can then adjust for your catalog.
Use Additional AI Instructions for a short requirement that should apply to every automatically enhanced image, such as keeping a packaging label visible. Keep this instruction broadly applicable because it is used for each selected product image.
Choose a restrained default that works for most products. A dramatic setting can look effective for one category and unsuitable for another.
Manage saved styles
In Image Studio, select a saved style to reuse its visual settings and instructions for the image you have open. To remove a style you no longer need, select its delete icon and confirm the deletion. Removing a saved style does not change your store-wide image preferences or alter any images that were already enhanced.
Set auto-enhance behavior
Use the auto-enhance controls only when you want the same image treatment applied consistently during a workflow. Review generated images before they replace or sit beside your original product images.
If a particular product needs a different result, open it in Enhance Images and adjust that image there. Your changes apply only to that image unless you save them as a separate style; they do not change the store-wide default.
Save and test on a small set
Select Save after changing image preferences. Run the style on a small, representative set of products before using it for a large catalog. Check cropping, product visibility, background accuracy, and whether the result still represents the item truthfully.