Use the Copywriting and SEO tabs in Brand & Content to set reusable preferences for the product content Listagrow prepares. These are preferences, not a replacement for product-level review: check every result in Review Products before publishing.

Configure Copywriting

Open Brand & Content, choose Copywriting, and select the content preferences that fit the selected store.

Use the available controls to guide title format, description structure and length, headings, bullet points, and related content choices. Choose a small set of clear preferences that work across most of your catalog rather than trying to encode every product exception here.

Use the product-level review editor for exceptions such as a regulated product, a seasonal campaign, or a listing that needs a one-off rewrite.

Copywriting tab showing title length, tag count, title format patterns, and a custom title pattern.
Set title length, tag count, and title format preferences.
Copywriting tab showing description length, bullet point and emoji options, description sections, and display format choices.
Choose the description structure and presentation preferences.
Copywriting tab showing the description opener, content guidelines, writing style sample, and forbidden phrases controls.
Refine the writing guidance and phrases to avoid.

Configure SEO preferences

Choose SEO to guide how Listagrow prepares SEO titles and descriptions.

You can choose from the available title formats and description goals, or add a custom format or goal when your store has a specific standard. Keep custom instructions concrete. For example:

  • Title format: [Brand] [Product Name] - [Key Feature]
  • Description goal: Lead with the primary shopper benefit, then mention the key material and use case.

Avoid adding competing formats or goals. A short, consistent set gives Listagrow a clearer direction and makes the outcome easier to review.

SEO preferences in Brand & Content

Review the result

After generation or enrichment, open the product in Review Products. Check that the title, description, SEO title, and SEO description are accurate, fit the destination, and do not make unsupported claims. Edit or regenerate a field when a product needs a different result.